Digital Marketing Specialist

Firmada İletişim Kurulacak Yetkilinin Bilgileri/Contact Info in the Company

 

Mehlika

Yıldız

mehlika.yildiz@pulsedatalab.com

Firma Bilgileri/Company Info

 

PULSEDATALAB TEKNOLOJİ YATIRIM DIŞ TİCARET A.Ş.

İstanbul(Avr.)

İlan Bilgileri/Job Announcement Info

 

PULSEDATALAB TEKNOLOJİ YATIRIM DIŞ TİCARET A.Ş.

Digital Marketing Specialist

Sürekli/Tam Zamanlı

1

Pazarlama / Marketing

İstanbul(Avr.)


Digital Marketing Specialist

PulseDataLab | Istanbul, Turkey (Hybrid) | Full-Time


About Us

Freelea is a U.S.-based, fast-growing Fashion & Technology venture redefining the shopping experience for Gen Z customers. PulseDataLab is Freelea's Istanbul-based technology and operations center. Join us as a Digital Marketing Specialist and help drive scalable, data-driven growth across one of the world's most competitive e-commerce markets.


Role Focus

This role is responsible for developing and optimizing digital growth strategies that accelerate customer acquisition, retention, and revenue across Freelea's U.S. e-commerce business. Working at the intersection of marketing, data, and technology, you'll leverage analytics, AI-powered insights, and performance marketing to continuously improve business results while collaborating closely with software, product, and data teams.


Key Responsibilities

* Develop, execute, and continuously optimize multi-channel digital marketing strategies focused on profitable customer acquisition and sustainable revenue growth in the U.S. e-commerce market.
* Manage and optimize paid media campaigns across platforms and emerging digital channels using performance-driven KPIs.
* Analyze customer behavior, campaign performance, and conversion funnels using business intelligence tools to identify growth opportunities.
* Build dashboards, monitor key business metrics, and provide actionable insights that support strategic marketing and commercial decisions.
* Apply predictive analytics and AI-powered marketing tools to improve audience segmentation, campaign optimization, customer lifetime value, and retention.
* Coordinate influencer marketing and user-generated content initiatives to support customer acquisition and strengthen overall marketing performance.
* Monitor U.S. e-commerce trends, competitive activity, and emerging digital marketing technologies to identify new growth opportunities.
* Contribute to building scalable marketing processes while supporting the development of a high-performing regional and global marketing organization.


Who We're Looking For

* Fluent in English with excellent written and verbal communication skills.
* Interest in performance marketing.
* Passionate about U.S. e-commerce businesses or digital consumer brands.
* Advanced analytical skills with experience using business intelligence technologies & platforms.
* Comfortable working closely with software engineers, product managers, and data teams in a technology-driven environment.
* Experience managing influencer marketing or user-generated content programs is highly valued.
* Understanding of customer acquisition, attribution, conversion optimization, CRM, and lifecycle marketing.
* Comfortable using AI-powered tools to improve productivity, analysis, reporting, and marketing execution.


Why Join PulseDataLab

* Gain hands-on e-commerce experience in the U.S. — one of the world's most competitive and technology-driven markets.
* Work alongside an international executive team.
* Develop expertise in performance marketing, AI-driven marketing, and customer intelligence.
* Gain access to professional certification opportunities.
* Work in a hybrid setting.
* Work from our office at The Ritz-Carlton, Boğaziçi University R&D Center.


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